|freedom to grow|
|Valid Nutrition manufactures a range of highly fortified nutritional pastes for the prevention and
treatment of malnutrition. These products are made in the countries and regions in which they are needed,
thereby stimulating the local economy as well as providing life-saving products at affordable prices.
|Unique Business Model to tackle Malnutrition|
| • In contrast to traditional aid and development models that are wholly dependent on public funding or charity donations, VN’s plan consists of a social business model where humanitarian investment and ethical trading creates a viable and self-funding business that both addresses under-nutrition and fosters agricultural and economic development.
• By sourcing ingredients and producing ready-to-use therapeutic food in local communities, VN provides an additional benefit to the respective economies as well as fostering entrepreneurship – all of which are sustainable. VN thus creates a positive economic cycle that maximises synergies and adds value in alleviating poverty and malnutrition at multiple levels of local agricultural supply, manufacturing and distribution.
• Whilst VN is still a young organisation, having only started production in 2007 and despite substantial investment in the rapid expansion of activities and production, Valid Nutrition intends to become self funding and a sustainable business in due course.
• Valid Nutrition’s business model demonstrates that the private sector has the capacity to innovate and deliver products to the poorest of the poor who suffer most from malnutrition. Valid Nutrition is also demonstrating to non-governmental organisations and industry that the provision of essential products to the poor can provide the foundations for sustainable and profitable business.
• This is a story of enterprise and genuine breakthrough in tackling malnutrition, one of the world’s most serious causes of poverty, and is further demonstration of Irish innovation and leadership in this important arena.
"Valid Nutrition believes that this new model combining humanitarianism and business represents
a vision for development that is in tune with the current world economic environment. At a time when aid budgets are being cut, ethical business models that generate their own funding longer term thus reducing dependence on public finance, are vital."